Revolutionizing Fantasy Sports in India: The Journey of Gamesys Fantasy Private Limited
In the dynamic world of real-money skill gaming, one company is making waves with its innovative approach and unwavering commitment to excellence—Gamesys Fantasy Private Limited. Founded in 2023 by the visionary duo Anand Umraniya and Jay Patel, this ambitious startup is set to transform the fantasy sports landscape in India through its flagship platform, Gamesys11.
The Vision Behind Gamesys11
Gamesys Fantasy Private Limited emerged from a profound vision to spearhead the real-money skill gaming sector in India. Acknowledging the immense passion for cricket that permeates the nation, the founders launched Gamesys11, a cutting-edge daily fantasy sports platform, with cricket as its inaugural sport. This platform allows users to immerse themselves in thrilling fantasy contests, assemble their ideal teams, and compete for real cash prizes. The company’s tagline, “Kheloge Tabhi To Jeetoge,” encapsulates their mission—rewarding skill and enthusiasm in the realm of fantasy sports.
From Humble Beginnings to Market Leadership
Anand Umraniya’s path to co-founding Gamesys Fantasy Private Limited is as motivational as the company’s vision itself. Armed with a Diploma in Information Technology from Gujarat, Anand began his career as an SEO Executive, later co-founding a digital marketing agency named ORSEEP. His entrepreneurial drive and love for sports inspired him to delve into the online gaming sector in 2022. Joined by his friend Jay Patel, who shared a keen interest in the burgeoning gaming industry in India, Anand embarked on a journey to create a platform that would redefine the fantasy sports experience in the country.
Officially registered in May 2023, the company launched its inaugural product, Gamesys11, in October 2023. By January 2024, the app was made available on both the Apple Store and Google Play Store. Despite facing numerous challenges, including fierce market competition and regulatory hurdles, Gamesys Fantasy emerged stronger, driven by a commitment to providing an exceptional user experience.
Overcoming Challenges with Innovation
The path to success was fraught with obstacles. A significant challenge for Gamesys Fantasy was securing a Payment Gateway (PG) provider after an RBI notice in 2023 restricted new gaming operators from onboarding PG providers. This setback delayed the beta launch of Gamesys11. Nevertheless, the company’s strategic approach, continuous market research, and an unwavering focus on user experience allowed them to overcome these hurdles.
Additionally, differentiating their app in a crowded market and ensuring effective user acquisition and retention proved to be formidable challenges. Balancing effective monetization with a seamless user experience, while also addressing technical concerns and regulatory compliance, demanded both innovation and resilience.
A Team Driven by Passion and Expertise
The greatest asset of Gamesys Fantasy is its dedicated team, which boasts deep expertise in the Indian fantasy sports market and a genuine passion for the game. This combination, along with strong technological capabilities and a user-centric approach, distinguishes the company from its competitors. The team’s commitment to delivering a truly remarkable product is reflected in the success of Gamesys11 and the positive feedback it continues to receive from users.
Innovative Offerings and a Vision for the Future
Gamesys Fantasy is dedicated to continuously enhancing the user experience on Gamesys11. The platform distinguishes itself in the industry by offering the lowest commission rates along with GST and TDS rebates to its customers. Furthermore, it is the only gaming company running a giveaway contest worth up to ₹5 Lakhs during the Indian T20 Premier League 2024. The platform also features a unique ‘Expert Teams’ model, allowing cricket experts to share their team selections with users and earn a commission when users win contests based on their advice. This innovative strategy not only benefits users but also nurtures a vibrant community of fantasy sports enthusiasts. The ‘Earn Coins’ feature further gamifies the experience, rewarding user engagement with in-app activities and offering enticing rewards.
Looking ahead, Gamesys Fantasy plans to introduce several exciting new features, including automated KYC processes, expedited payouts, GST invoicing, and enhanced customer support. The company is also focused on broadening its offerings to encompass additional sports such as football, kabaddi, basketball, hockey, and baseball.
Recognition and Partnerships
The dedication of Gamesys Fantasy to excellence has garnered significant recognition. The company served as the official fantasy sports partner for the Mysore Warriors team during the Maharaja Trophy 2024 (Karnataka Premier League). Additionally, it is a proud startup member of the Federation of Indian Fantasy Sports (FIFS) and is recognized by the Department for Promotion of Industry and Internal Trade under the #STARTUPINDIA initiative.
Conclusion
The journey of Gamesys Fantasy Private Limited is a powerful testament to vision, innovation, and perseverance. From its humble beginnings to becoming a recognized player in the fantasy sports arena, the company continues to push boundaries and set new standards. As it expands its offerings and enhances the user experience, Gamesys Fantasy is poised to make a lasting impact on the Indian fantasy sports landscape.
