Empowering Artisans Through ARK Naturals: A Journey of Sustainability and Cultural Preservation

In the bustling metropolis of Dubai, Fahd Khatri, the founder of ARK Naturals, redefines luxury by intertwining ancient craftsmanship with modern elegance. Through ARK Naturals, Fahd introduces the rich heritage of Terracotta craftsmanship to a global audience, empowering artisans from remote Indian villages while preserving ancient techniques.

Inspiring Origins and Ethos

With a background in fashion design and a deep passion for authentic natural products, Fahd embarked on a journey into the world of Terracotta artisanship, showcasing unique, handcrafted creations to discerning customers in Dubai. His commitment to sustainability and cultural preservation shines through every product offered by ARK Naturals.

What inspired you to start ARK Naturals and focus on sourcing authentic natural products from different parts of India?
I am a fashion designer who traversed villages in India in search of authentic works on fabrics. From Kolkata to Tamil Nadu, I explored to find unique fabrics, printing styles, and embroidery techniques that are rare in today’s fast fashion. During my travels, I stumbled upon Terracotta and was captivated by its ancient charm and intricate techniques.

Can you tell us about the artisans you work with and how their craftsmanship contributes to the uniqueness of your products?
I collaborate with artisans across India, each with a unique story and dedication to their craft. One such artisan from Gujarat, the sole practitioner of Terracotta in his village, embodies the essence of heritage and resilience. His commitment to preserving this art form resonates in every piece he creates.

Nurturing Artisan Communities

How do you ensure that the products you offer are truly natural and beneficial for health?
We prioritize transparency and quality by personally visiting artisans to understand their processes and materials. All our products undergo rigorous testing to ensure they are free from harmful substances, promoting both authenticity and well-being.

How do you support and improve the lifestyles of the artisans you collaborate with?
We believe in fair compensation and respect for the artisans’ craft. By empowering them to set prices and sharing work within their communities, we strive to uplift their livelihoods while preserving traditional art forms.

Can you share any specific stories or experiences that highlight the impact your partnership with artisans has had on their lives?
Witnessing artisans receive recognition and increased demand for their creations brings a sense of fulfillment. Knowing that our collaboration contributes to their welfare is a driving force behind our mission.

What sets ARK Naturals apart from other stores offering similar natural products?
Our dedication to showcasing the work of rural artisans sets us apart. We celebrate the authenticity and heritage embedded in each handcrafted piece, making them more than just products—they are stories waiting to be told.

What are your future plans for ARK Naturals, and how do you envision continuing to support artisans and promote healthy living through your products?
Our vision for ARK Naturals revolves around expanding partnerships with artisans globally, fostering a community of sustainable craftsmanship. By encouraging consumers to embrace our products, we aim to create a brighter future for artisans and their communities, one handcrafted piece at a time.

Bir yanıt yazın

E-posta adresiniz yayınlanmayacak. Gerekli alanlar * ile işaretlenmişlerdir