In an exciting conclusion to the 2023/24 football season, Axi, a leading online FX and CFD broker, has joined forces with Manchester City Women to launch their latest initiative, ‘The Mentality Edge.’
The campaign features a captivating video starring Manchester City Women players Kerstin Casparij, Jess Park, and Mary Fowler, delving into mastering the competitive edge in football.
Hannah Hill, Axi’s Head of Brand and Sponsorship, shared insights into the campaign’s purpose. “As a responsible broker, the success of our traders is of utmost importance to us. The Mentality Edge aims to highlight that in life and work, focus, long-term goal-setting, the smart use of data, as well as patience and perseverance are crucial elements for success.”
Hill expressed her excitement about the collaboration, stating, “Working with Manchester City players is always thrilling, and our latest campaign is no exception. The Mentality Edge marks our first activation with Manchester City Women, and we are incredibly proud of it. Not only did we enjoy creating the content, but we are also excited to reinforce the message that key qualities for achieving potential success and gaining an edge include preparation, strategy, and trusting the process.”
This campaign follows Axi’s expansion of their sponsorship portfolio for the 2023/24 season. Last year, Axi announced a partnership with LaLiga club Girona FC as their Official LATAM Online Trading Partner, followed by the launch of the Axi Penalty Challenge targeting the LATAM audience. Axi’s ‘Select Your Edge’ campaign also featured Manchester City stars Erling Haaland, Kyle Walker, and Rodri, showcasing new offerings. In addition to partnerships with Manchester City and Girona FC, Axi also collaborates with Brazilian club Esporte Clube Bahia and England international John Stones as Axi’s Brand Ambassador.
About Axi
Axi is a global online FX and CFDs trading broker, trusted by thousands of ambitious clients in over 100 countries. Axi supports various traders, trading firms, banks, and financial institutions in achieving their financial objectives through informed transactions on the global financial markets.
The broker offers a diverse range of assets, including CFDs for multiple asset classes such as Forex, Shares, Oil, Precious Metals, Coffee, Indices, and other commodities.
Proud of their reputation as a fair, honest, and responsible broker, Axi has garnered numerous awards and positive feedback from customers who appreciate their outstanding service, fast execution, secure payments, and hassle-free withdrawals.
Axi actively collaborates with leading regulatory bodies worldwide to ensure compliance with the highest industry standards.
In addition to their extensive asset offerings, Axi provides traders with advanced trading tools, educational resources, and dedicated customer support to enhance their trading experience.
The broker’s robust trading platforms cater to both novice and experienced traders, ensuring that everyone has access to the necessary tools and information to succeed.
Axi’s commitment to transparency and customer satisfaction has cemented its position as a trusted partner in the financial trading industry, aiding clients in navigating the complexities of the global markets with confidence.
For further information or additional comments from Axi, please contact: mediaenquiries@axi.com