AAD Invest Group Secures EUR 75 Million Funding Agreement with Global Emerging Markets (GEM)
About AAD Invest Group – November 2024
Founded in January 2024 by Mr. Doudou Cissé, AAD Invest Group is a pioneering sports investment firm based in Luxembourg. The company is dedicated to optimizing the flow of financial resources and democratizing investment opportunities within the sports sector. By placing athletes and fans at the forefront, AAD Invest Group harnesses cutting-edge technologies to address the challenges posed by the financialization of sports in the modern era. Mr. Doudou Cissé, a transformative figure in the sports industry, brings with him over 15 years of extensive experience in sports transactions. In addition to his achievements in sports finance, he is a passionate advocate for diversity and inclusion within the Luxembourg tech landscape, recognizing the significant contributions that individuals from diverse backgrounds can offer.
AAD Invest Group’s strategic development plan encompasses investments across all levels of the sports ecosystem. The firm aims to revamp a funding model that has remained static for many years, which has inadvertently fostered inequalities both in sports and in financial sectors. The strength of AAD Invest Group lies in its diverse team of experts, encompassing finance, legal affairs, management, communication, content production, new technologies, and influential strategic and financial partners. Notably, Licorne Gulf, which has been active for 27 years in Saudi Arabia, Bahrain, and Qatar, is led by Irina Duisimbekova and Alexandre Katrangi. This holding company is distinguished by its substantial financial contributions to European football and its investments in industrial projects within the Gulf, all while collaborating with CAC40 and Fortune 500 companies. The firm is recognized for its connections with royal families and significant family groups, enabling high-stakes transactions through intricate networks and strategic alliances.
AAD Invest Group: A Trailblazer in Sports Investment and Financing
Recently, AAD Invest Group has completed the acquisition of Talium, a key player in the blockchain sector and a pioneer in the tokenization of real assets since 2019. With its uniquely integrated platform, AAD Invest Group is poised to dramatically reshape the landscape of sports financing and emerge as a global leader in shared financial solutions. By the close of 2024, the Metaad 7 project is set to launch, facilitating the scouting of global sports talents through exclusive data analytics focused on health, physiology, and psychology. This initiative will contribute to the development of a unique database beneficial for clubs and institutions.
Additionally, AAD Invest Group has acquired the Belgian football club KMSK Deinze and is actively working towards acquiring a Serie C club in Italy by the end of 2024, alongside clubs in the French Ligue 2 and English League Two anticipated by the first quarter of 2025. The AAD Production division is currently in the developmental phase. The aim is to produce distinctive and exclusive sports content that enhances the visibility and marketability of athletes while boosting the value of AAD Invest Group’s clubs, thus facilitating the effective monetization of their assets. Furthermore, by the end of November 2024, the acquisition of a Web 3 streaming platform dedicated to sports content is expected to introduce innovative economic models for financing amateur sports and elevate the group’s international profile.
Targeting a Valuation of €1 Billion
Through these strategic acquisitions, AAD Invest Group is targeting a valuation exceeding €1 billion within the next five years. This ambitious goal will be realized through both the sporting and economic development of the clubs—encompassing the acquisition and enhancement of stadiums and infrastructure—as well as through an ongoing Initial Coin Offering (ICO) for Talium, which will issue a utility token that is audited and listed on major exchanges.
“I want to extend my heartfelt gratitude to GEM for their strategic and financial support, as well as the trust they have placed in us. AAD Invest Group is firmly establishing itself as a key player in the future of sports. It’s time to revolutionize the global sports business and empower everyone with the tools for success, placing humanity at the heart of the game. With our vision and the technologies we integrate, we aspire to promote equity in access to sports opportunities, optimize talent valuation, and redefine the standards of monetization. Together, we will build an inclusive and sustainable sports ecosystem where every participant can thrive and contribute to a brighter future,” declared Mr. Doudou Cissé, CEO of AAD Invest Group.
This transaction also benefited from the innovative expertise of Maître Alexandre Châteaux, a distinguished lawyer and founding partner of CHÂTEAUX Avocats. Renowned as a trailblazer in the legal sector, Maître Châteaux has established a reputation in the Luxembourg legal landscape for his unwavering commitment to excellence, cutting-edge strategies, and a profound understanding of his clients’ evolving needs.
About Global Emerging Markets (GEM)
Global Emerging Markets (“GEM”) is a $3.4 billion alternative investment group that manages a diverse array of investment vehicles focused on emerging markets globally. GEM’s investment vehicles provide both the group and its investors with a diversified portfolio of asset classes that encompass the entire spectrum of global private investing. Each investment vehicle offers varying degrees of operational control, risk-adjusted returns, and liquidity profiles. GEM’s vehicles provide exposure to small to mid-cap management buyouts, private investments in public equities (PIPEs), and select venture investments.
Contact Information:
AAD Invest Group: Website: www.aadinvest.group, Email: hello@aadinvest.group
GEM: Website: www.gemny.com, Email: info@gemny.com
