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Exploring the Impact of Social Media at the 1 Billion Followers Summit

Diverse Gathering at the Summit

Set against the iconic backdrop of Jumeirah Emirates Towers and the Museum of the Future on January 10 and 11, the summit brings together over 7,000 participants, including 3,000 content creators followed by 1.6 billion people. The event serves as a melting pot of influential figures from diverse fields such as entertainment, sports, education, technology, gaming, e-sports, comedy, economy, and tourism.

Spotlight on Yusuf Omar: A Digital Storyteller’s Journey

One prominent attendee is Yusuf Omar, a renowned journalist and digital storyteller, co-founder of the innovative digital news media platform Seen TV. In a conversation with City Times, Omar shares insights into his unique journey, from working with CNN International in London to his diverse roles in India and South Africa. The interview explores the foundation of Seen TV and its mission to amplify marginalized voices.

Championing Diversity and Cultural Identity

Omar’s upbringing as a third culture kid, influenced by the UK, Australia, and South Africa, adds a unique perspective to his storytelling. His identity as a fourth culture individual, influenced by Arabic culture due to his Muslim background, underscores the importance of diversity. Omar emphasizes the need to be part of the solution, especially in media, where representation often falls short.

Seen TV’s Approach to Storytelling

Seen TV’s approach involves breaking taboos and addressing stigmas, with topics like menstrual hygiene tackled through heartful and empathetic communication. Omar believes that diverse perspectives combat misinformation, creating a more comprehensive understanding of the truth.

Future of Media: Immersive Storytelling

Looking ahead, Omar envisions the future of media in immersive storytelling, focusing on authentic local stories with global resonance. He commends the UAE for understanding the value of influencers, as evident in the 1 Billion Summit, which aims to incubate the next generation of Arabic-speaking talent.

Conclusion: Shaping a More Authentic Media Landscape

In conclusion, the interview with Yusuf Omar sheds light on the evolving landscape of social media, emphasizing its potential for positive impact and the pivotal role of diverse voices in crafting a more accurate portrayal of the world.

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