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Empowering Businesses through Innovative Solutions


In recent years, the global business landscape has witnessed a significant shift towards technology adoption, driven by the need for efficiency and cost-effectiveness. Leading the charge in this digital transformation is the Indian tech firm Zoho, renowned for its comprehensive suite of business tools and remarkable revenue growth of 43% last year, dubai airport vip service serving over 100 million users worldwide.

Strategic Hub in the UAE

Zoho’s success story is closely tied to its strategic presence in the UAE, particularly in Dubai. Hyther Nizam, President and VP of Products for Middle East and Africa (MEA) at Zoho, highlighted the pivotal role of the Dubai office in the company’s expansion. The UAE hub has not only accelerated growth but also served as a catalyst for empowering SMEs and entrepreneurs across diverse industries.

Trailblazing Technology and AI Integration

Zoho’s early adoption of artificial intelligence (AI) and commitment to digitalization have positioned it as a trailblazer in the industry. The company’s innovative initiatives, such as wallet credit provision programs in collaboration with government entities like the Dubai Department of Economy and Tourism, have facilitated the transition of numerous UAE companies to cloud-based solutions, driving their digital transformation journey.

Customer-Centric Approach and Localization Efforts

Zoho’s customer-centric approach is evident in its focus on affordability and value delivery. Nizam emphasized the importance of prioritizing research and development over extravagant marketing budgets, especially in a landscape marked by rising costs. The company’s localization efforts, including regionally-specific solutions, product editions, and AI features tailored to local needs, underscore its commitment to understanding and addressing the unique requirements of businesses in the MENA region.

Continued Growth and Resilience

Despite global challenges like the pandemic and economic uncertainties, Zoho’s commitment to innovation and customer empowerment remains unwavering. The company’s dedication to fostering growth, driving digital transformation, and supporting businesses of all sizes, particularly SMEs and entrepreneurs, reaffirms its position as a frontrunner in the dynamic realm of business technology.

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