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Axis Communications’ Success in the UAE Video Surveillance Market

Decades of Presence: 2023 Marks a Pinnacle

Axis Communications has established a strong presence in the UAE video surveillance market over the past 23 years, with 2023 marking a significant milestone for the company. Ettiene van der Watt, the Regional Director for Middle East and Africa at Axis, highlighted the company’s successful year in 2023, attributing it to the region’s infrastructure development and population growth.

Innovative Offerings: Cutting-Edge Products Unveiled

Axis showcased a range of innovative products at Intersec 2024, including the world’s first thermometric explosion-protected camera designed for hazardous locations. Other notable releases included a network horn speaker certified for hazardous environments and a high-frequency radar for precise detection in various conditions.

Milestone Celebration: Intersec Dubai’s 25th Edition

The 25th edition of Intersec Dubai, held at the Dubai World Trade Centre, gathered over 45,000 stakeholders from around the world. The event, which took place from January 16 to 18, 2024, underscored Axis’s commitment to advancing security technology.

Beyond Security Solutions: Forward-Thinking Approach

Van der Watt emphasized Axis’s evolution beyond traditional security solutions, highlighting the integration of artificial intelligence (AI) in their cameras. This strategic shift not only enhances security capabilities but also supports operational efficiency and business intelligence.

Sustainable Practices: Environmental Commitment

Axis prioritizes sustainability by utilizing environmentally friendly practices, such as the use of PVC-free components and incorporating recycled materials in 70 to 80 percent of their products. These efforts align with the company’s commitment to reducing its environmental footprint.

A Vision for the Future: Ongoing Innovation

Van der Watt reiterated Axis’s dedication to innovation, pushing the boundaries of network monitoring and security products. By focusing on sustainability and customer-centric solutions, Axis is well-positioned for continued growth in the UAE and beyond.

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