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Abu Dhabi-Backed RedBird IMI Acquires All3Media for $1.45 Billion

Abu Dhabi-Backed RedBird IMI Strikes $1.45 Billion Deal for UK’s All3Media

RedBird IMI, led by former CNN executive Jeff Zucker, has successfully secured a groundbreaking $1.45 billion acquisition deal for All3Media, renowned for producing hit TV shows like ‘Fleabag’ and ‘Squid Game: The Challenge.’ This strategic move marks the fifth acquisition by RedBird IMI and signifies its growing influence in the global content creation industry.

Strategic Expansion and Leadership Transition

All3Media, which operates film and TV production companies across multiple countries, has been a joint venture between Warner Bros Discovery and Liberty Global since 2014. With RedBird IMI’s backing, All3Media is set to enter a new phase of growth and innovation under Jeff Zucker’s leadership.

  • Jeff Zucker appointed as the chair of the All3Media board.
  • CEO Jane Turton and COO Sara Geater to continue steering the company’s strategic direction.

The acquisition not only showcases RedBird IMI’s investment focus on global content creators but also highlights the potential for long-term value creation through All3Media’s diverse portfolio and market relevance.

The timing of this deal is crucial as the entertainment industry faces challenges such as budget constraints and evolving consumer behaviors. All3Media’s strong revenue performance in 2022 demonstrates its resilience and stability amid industry shifts.

With the financial support of Emirati royal Sheikh Mansour bin Zayed Al Nahyan, All3Media is well-positioned to pursue expansion opportunities and navigate the dynamic content landscape.

As the entertainment sector undergoes transformations driven by technology and audience preferences, the acquisition of All3Media by RedBird IMI sets the stage for innovation, growth, and continued success in the global entertainment market.

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